The thirsty graham shells suck up the milk, and they take on a nice “milk-dunked cookie” texture and taste: doughy, golden, and sweet. Just like how I roast a glass of milk over the fire before every s’more (wait, you guys don’t do this?), I add some milk to my bowl of mini s’mores, too. Krave isn’t made to be eaten dry, though. I just wish there were more of it with how chintzy Kellogg’s is with the chocolate ribbons, you’d think unadulterated fudge essence costs more per ounce than printer ink. It’s milky, creamy, and probably made from 100% pure Fudgsicle extract. Meanwhile, the chocolate is the cereal’s standout star. The marshmallow is very sweet and sugary, but it doesn’t have the sticky vanilla touch of, say, Jet-Puffed or Stay Puft. Once I mine through several layers of raw graham ore, I reach the mythic chocolate and marshmallow core. Unfortunately, the pieces lack the buttery honey kiss of a genuine, s’more-worthy graham cracker or bowl of Golden Grahams. It’s hard to describe the intensity of this cereal’s graham-iness, but I will say Krave S’Mores is right up there with the inventor of the telephone and the childhood nickname you gave your grandma. Munching the pleasantly golden pillows, they have a strong graham flour base, chock full of sweet wheat bran and a touch of browned sugar. However, dissection reveals that their larger size just means a denser shell instead of more filling. Maybe the pudgy little buggers just cannibalized all the Smorz back in 2013, forcing a three year shortage. Somehow.īut do Krave S’Mores deserve my “Pedro’s cousins from Napoleon Dynamite” levels of protection? Let’s risk it for the chocolatey marshmallow-filled biscuit and find out.Ĭompared to Chocolate or Double Chocolate Krave pieces, the bulbous graham biscuits of Krave S’Mores are much chunkier. When people spoke ill of Krave S’Mores petitions online, I “ Rickrolled” every single one of them. When kids complained to their mothers in the cereal aisle, I flipped over shopping carts to send a message. Krave in general has a dedicated camp who vocally dislike it, but as an equally vocal defender of the Krave brand, I felt the need to stand up for Krave S’Mores. Smorz fans everywhere treated Krave S’Mores like the brother-murdering, ugly Uncle Claudius of the cereal aisle. When Kellogg’s announced in 2013 that Smorz was being replaced by Krave S’Mores after 10 years as a fan favorite, tempers were more fiery than a misplaced campfire marshmallow. Make sure to stay tuned to the brand's Instagram account, for more details on the tasty surprise.Of course, Smorz was resurrected this January through some happy cereal voodoo, but times were darker before then. To make things even sweeter this spring, Kellogg's is dropping another surprise flavor along with the release of SMORZ Cereal Jumbo Snax in April. It'll cost you around $5.49 for the multipack box, depending on the location. The snacks will be selling in a 12-pouch multipack, featuring 42-ounce bags that are perfect for stashing in your bag when you're in a rush. If you're ready to bring toasty s'mores to snack time, you'll want to keep your eyes peeled for the product when it hits shelves nationwide in April. After all, each melt-in-your-mouth bite features toasted graham squares with hints of marshmallow and rich chocolate flavor. The new product will certainly have you throwing it back to childhood memories around the campfire with its flavors of toasty s'mores. Kellogg’s SMORZ Jumbo Snax is the latest addition to the brand's Jumbo Snax lineup, which features popular cereals like Froot Loops and Apple Jacks turned into snacks. If you're ready to try out the s'mores-flavored bites, here are the details. The fan-favorite cereal is being transformed for snacktime and returning as Kellogg's SMORZ Jumbo Snax. Get ready to enjoy your favorite campfire treat on-the-go, because Kellogg's SMORZ cereal is making a comeback this spring - with a twist.
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